Joe Public named Agency of the year at the 2025 Creative Circle Awards

Johannesburg, March 2026. Africa’s leading independent brand and communications group, Joe Public, has once again affirmed its reputation for consistent creative excellence, being named Agency of the Year at the Creative Circle Best of the Year Awards 2025.

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The annual Creative Circle event, held on Thursday, 5 March in Kramerville, Sandton, brought together more than 750 industry professionals to celebrate the year’s top creative achievements. The evening saw Joe Public honoured across multiple categories for standout work delivered together with its long-term partners. These accolades reflect the agency’s purpose to serve the growth of its people, clients, country and the world, through the greatness of creativity.

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At the awards, Joe Public took home first place in the Radio category for its Hansa Pilsener “You Deserve a Beer” campaign for SAB AB InBev, second place in Film for Nedbank’s “Hard-Working Professionals”, and second in Print for Castle Milk Stout’s “The Revealing Pour”. The agency also achieved third place in Radio for Chicken Licken’s “You Like Things”, and third place in Integrated for “Boneless Bites”, culminating in the top honour of the evening, namely Agency of the Year.

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This accomplishment, built on Joe Public’s outstanding performance at the Loerie Awards, and sustained presence at premier global shows such as Cannes Lions, D&AD, and The One Show, secured its position as Overall Agency of the Year as officially ranked by the Creative Circle.

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Reflecting on the recognition, Xolisa Dyeshana, Chief Creative Officer at Joe Public, said:

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“Awards are a byproduct of our belief that great work is the best way to grow our people and our clients. We accept these accolades with humility and extend our gratitude to every team member, partner, and client who continues to trust in creativity as a driver of progress.”